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TikTok Hook Generator

TL;DR

Turn your topic into scroll-stopping first-line hooks using proven formulas.

Tap any hook to copy it. Say it in the first 2 seconds, or put it on screen as text. The hook is what lifts your completion rate, which is what the algorithm rewards.

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TikTok hooks: FAQ

What is a TikTok hook?

A hook is the first line and first 2 seconds of your video, the part that decides whether someone keeps watching or scrolls. It is the single most important lever on TikTok because completion rate drives how far the algorithm pushes your video.

How long should a TikTok hook be?

Your hook should land in the first 2 seconds, so keep the spoken opener to one short sentence. If you add on-screen text, keep it under about 8 words so it can be read at a glance.

Why do hooks matter so much on TikTok?

TikTok tests every video on a small audience first and watches how long they stay. A strong hook lifts your completion rate, which tells the algorithm the video is worth pushing to a bigger audience. A weak hook loses people in the first second, no matter how good the rest is.

Selling on TikTok Shop?

Audit your videos as selling content (hook, product moment, call to action) and reverse-engineer sellers winning in your niche.

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