Engagement Rate Analysis

How engagement correlates with total views across TikTok creators

TL;DR

Free, public breakdown of TikTok engagement rates (likes divided by views) across 677 analyzed creators, plotted against reach and ranked. Use it to benchmark your own engagement and see which creators turn views into reactions.

Average Engagement

8.1%

High Engagement (≥5%)

446 creators

Best Engagement

35.8%

Creators Analyzed

677

Views vs Engagement Rate

Each point represents a creator. Hover to see details. Higher engagement rates often indicate more engaged audiences.

Most Engaging Creators

Creators ranked by engagement rate (likes/views)

#	Creator	Views	Engagement	Likes	Videos
	@arshad_edits4	8.7K	35.8%	3.1K	40
2	@tuanh126211	177	35.0%	62	1
3	@waelnegm155	12.8K	33.2%	4.3K	40
4	@mira.qxp	19.6M	33.0%	6.5M	49
5	@loreleimqsio	6.6M	30.9%	2.0M	34
6	K @kittensklout	64.0M	29.5%	18.9M	50
7	@bbheadcat	19.4M	29.3%	5.7M	15
8	@princesslincolnlog	23.3M	28.9%	6.7M	50
9	@xen1akrx	6.7K	28.7%	1.9K	2
10	@dreamlifecode	9.5M	28.5%	2.7M	34
11	@wonaified	2.1M	28.2%	586.5K	40
12	@coffinbunniix	864.2K	27.3%	236.3K	40
13	@lbugrie	159.4K	27.3%	43.6K	22
14	@sullycfpj0f	11.7M	27.3%	3.2M	21
15	@manish.bhagat27	5.4K	26.6%	1.4K	40

How to read TikTok engagement rate

Engagement rate is the share of viewers who actually react to a video, calculated here as total likes divided by total views. It is one of the most reliable signals of content quality because it measures how compelling a video is, not just how many times it was served. A rate around 4 to 6 percent is solid on TikTok, and anything above 10 percent points to an unusually loyal and reactive audience.

The scatter plot above maps engagement against total views. A common pattern is that the biggest accounts sit lower on the engagement axis: as reach grows, videos spill beyond the core audience into casual viewers who watch but rarely like. Smaller creators often post the highest rates, which is exactly why engagement is a better early indicator of momentum than raw view counts.

If you want to raise your own engagement rate, focus on strong hooks in the first second, clear payoffs, and content that invites a reaction. Compare your numbers against the ranked creators below to see where you stand and which formats are pulling the highest engagement in your niche.